Game Changer: Helium 10 Adds TikTok Shop Features to the Platinum Plan

Subtitle: Maybe You no longer need a Diamond subscription to start selling on TikTok. Here is everything you need to know about the massive value update to the Platinum Plan.

For the last few years, the advice for Amazon sellers has been clear: “You need to be omnichannel.” And right now, there is no bigger opportunity for expansion than TikTok Shop.

However, for many sellers, the barrier to entry hasn’t just been learning a new platform—it has been the cost of the tools required to master it. Until recently, powerful analytics and influencer search tools for TikTok were locked behind Helium 10’s higher-tier Diamond Plan.

That has officially changed.

In a major update that significantly increases the value of the subscription, Helium 10 has rolled out core TikTok Shop features to the Platinum Plan. If you are a Platinum user, you now have a suite of powerful tools at your fingertips to launch and manage your TikTok business without upgrading your subscription.

Here is a breakdown of the new capabilities you now have access to.

1. The TikTok Shop Listing Converter

One of the biggest headaches of moving from Amazon to TikTok is the manual labor of recreating product listings.

• The Feature: You can now pull your existing Amazon listings (images, descriptions, titles) and convert them into a TikTok Shop-ready format.
• The Benefit: This saves hours of copy-pasting and formatting. You can effectively “clone” your winning Amazon catalog to TikTok in minutes.

2. The Influencer Finder (Project X for TikTok)

Success on TikTok isn’t about keywords; it’s about creators. Previously, finding the right influencers required expensive third-party software or the Diamond plan.

• The Feature: Platinum users can now search for TikTok influencers by niche, hashtag, and engagement metrics. You can view their follower demographics and even initiate contact directly through the platform.
• The Benefit: You can launch your affiliate marketing campaigns and find creators to promote your products without paying for a separate influencer database.

3. Integrated Profits Dashboard

Managing finances across two platforms can get messy.

• The Feature: The famous Helium 10 “Profits” tool now supports TikTok Shop.
• The Benefit: You can view your real-time sales, refunds, and net profit for both Amazon and TikTok in a single dashboard. This gives you a holistic view of your e-commerce business health without jumping between tabs.

4. Profitability Calculator

Before you launch a product on TikTok, you need to know if the numbers work.

• The Feature: Just like the Chrome Extension works for Amazon, you can now run profitability scenarios for TikTok.
• The Benefit: It helps you factor in TikTok’s specific commission structures and shipping costs to ensure you aren’t selling at a loss before you even ship your first unit.

Platinum vs. Diamond: What’s the Catch?

You might be wondering, “Why would anyone get Diamond now?”

While Platinum offers an incredible toolkit for starting and growing, the Diamond plan is still geared towards high-volume scaling. The main difference lies in limits. Platinum users may have caps on the number of listings they can convert or the number of influencers they can track per month.

However, for the vast majority of sellers who are just establishing their TikTok presence, the Platinum limits are more than sufficient.

The Bottom Line

Helium 10 has made a strategic move to become the go-to operating system for e-commerce, not just Amazon.

If you are currently on the Platinum plan, you are sitting on a goldmine of TikTok tools that you might not be using yet. If you have been on the fence about starting TikTok Shop because you didn’t want to pay for extra software, that excuse is gone.

Now is the time to sync your catalog, find some creators, and start selling.

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